Amazônia viva
Preserve urucum, genipap, and their dyes, which bring color to the indigenous cultures; learn from the communities how to nurture tambaquis, pirarucus, açaí trees, and sumaúmas to restore the natural rhythms of seasonal flooding and ebbing in the igarapés – the streams where the canoes of the riverside dwellers navigate. Remove carbon from the atmosphere to positively impact the planet's climate.
Mata Atlântica viva
Regenerate the home of the Guaranis, Kaikangs, caiçaras, quilombolas, and 72% of Brazilians. Ensure that the prehistoric araucarias endure our time, and that the golden lion tamarin continues leaping along the coast of Rio de Janeiro. Preserve this biosphere reserve, a recognized World Natural Heritage site.
Cerrado vivo
Replant buriti, jatobá, and lobeira trees to bring back the maned wolf and the jaguar. Restore the natural flow of the rivers to once again see the giant otter and the marsh birds, and listen to the rhythm of the quebradeiras de coco babaçu – the women who process the fruits of the babassu palm. Revitalize the local biodiversity heritage, thus influencing the development of science and medicine.
Caatinga viva
Learn from the carnauba palms the value of a single tree: food, medicine, cosmetics, and handicrafts. Protect the Brazilian three-banded armadillo and the ocelot; plant imbu and cashew fruit; and await the spiny succulent mandacaru to bloom, which, as the locals know well, announces the arrival of rain. Restore a biological heritage that cannot be found anywhere else on the planet.
Pantanal vivo
Respect the flooded soils that host alligators, piranhas, jabirus, and tamanduás (a genus of anteaters). Preserve the Pantanal way of life, which, from fishing to livestock, and accompanied by the sound of the blowing horn or the country guitar, follows the natural cycles of the biome – the world's largest continental wetland area.
Pampa vivo
Restore the vast plains, fields, and hills that are home to the Pampas deer, greater rheas, and people who drink Yerba mate and play the accordion. Regenerating this culturally rich and fertile soil is essential for conserving water resources and absorbing carbon, effectively contributing to mitigating climate change.
Costa Marinha viva
Regenerate the cycles of beaches, mangroves, and coral reefs, ensuring that the sea remains a vital source for fishing, craftsmanship, and celebration. This effort aims to restore the biome's climate resilience and unlock its potential for biotechnology, contributing to advancements worldwide.
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